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"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.
"There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.
The main thing is you have to bring something special to the table.
Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.
This way the app can ensure your profile is not visible to your professional connections, while at the same time giving potential matches a better idea of who you are as a person based on your education and professional experience.
If you’re not a Goldman banker or a tech entrepreneur, don’t worry.
“The brand of The League is really for these ambitious driven, young professionals that want to date other ambitious, driven young professionals,” explained Amanda Bradford, founder of The League.