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First, the Acura NSX is a jaw-dropping bit of automotive engineering.
Secondly, while the spot is over the top, it's not that hard to imagine the real-life Jerry Seinfeld duking it out with gearhead Jay Leno for the first NSX off the production line.
Without the context of the game itself—the excitement, the noise, the taco dip -- the reviewer is missing the big picture. Watching the spots at a computer is not the same as watching during the game, surrounded by family, friends and copious amounts of beer. Or was it part of a much larger campaign with roots in the game, spreading out into the web and social media, forward and backward in time?
But the reality is I am lucky enough to write for a magazine that still exists in print and is sent to the printer on Friday night. Besides, these days, you -- yes, you -- had likely already seen most of the spots and formed your conclusions before the game started. So many marketers were thinking beyond the game this year that Shazam should have been awarded the MVP award. I say enough with the previews and the teaser spots.
I could go on, but I'm here to review old-fashioned TV spots based on things such as intent, humor, salesmanship, good taste and whatever mood I happened to be in at the time. and David & Goliath get back to the formula of charming content with a great soundtrack.
You can yell at me for that later -- and also tell me I was wrong and that releasing so many ads before the game didn't make one bit of difference to marketers or consumers. Last year's multidimensional, intergalactic space epic for the Optima left me feeling cold. But instead of sock monkeys and other stuffed critters, this year's ad is chock-full of celebrities—well, celebrities to straight men of a certain age.
In this one, a leering dude mistakenly assumes Brown M&M is naked—as if she'd be so gauche.