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Magicians such as Lennart Green, Ricky Jay, Daryl, David Blaine, Paul Daniels, Dynamo, Cyril Takayama, Criss Angel, and others have all used and performed effects with Bicycle playing cards.
Bicycle cards can have an 'air cushion' finish, which improves handling.
They've also taken advantage of USPCC's acquisition of KEM's plastic card technology to sell all-plastic versions of their cards ( 1).
Hoyle was originally produced by the Brown & Bigelow Company in 1927 as a direct competitor to USPCC's Bicycle.
The Bicycle trademark is usually also printed on the ace of spades.